Marketing on Social Media-Advertisements on Facebook: Multiple Case Studies in a Developing Country

2020 NSBR

Abstract

Social Media marketing is growing and has created an excellent avenue for marketers to reach out to consumers. However, the technique, strategy, and appeal of social media marketing are quite different from traditional promotional marketing. This study has investigated consumers’ attitudinal behavior toward social media marketing through three brief case studies.

Authors

Bhasker Mukerji Mahmud Akhter Shareef

Keywords

Advertisement Attitude Consumer behavior Digital marketing Promotional marketing Social Media Marketing Viral Marketing

Published In

NSBR

Article Details

Issue	1
Volume	Volume 11
Pages	7-10
Authors	2
Views	3