Acceptance of Wearable Fitness Technology (WFT) in Bangladesh: An Empirical Study
Abstract
Wearable Fitness Technology (WFT) are devices that help in tracking physical activities by typically keeping track of calorie intake workout intensity, and so on. Although the WFT industry is at a boom at a global scale, it is yet to reach its full potential in the Bangladeshi market. Thus, in order to get a user insight into the usage of such devices, the paper explores the acceptability and adoption of WFT through Technology Acceptance Model (TAM).
Further, to better understand WFT use, the current study examines the relationship between all the factors of TAM through Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM).
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NSBR